Autonomic Technologies Inc
The onboarding flow: a quiz that personalizes, measures, and converts
A 21-screen flow adapted from the proven direct-response quiz pattern into a science-backed, duty-of-care standard. Every screen does one of four jobs: build trust, capture a signal that personalizes the plan, protect the member's wellbeing, or move toward a confident paid decision. The five-dimension baseline doubles as both the activation moment and the measurement baseline.
Four jobs, every screen
Establish legitimate, substantiated authority before asking the member to reveal anything.
Each answer should visibly shape the plan. Visible personalization is what makes the quiz feel worth finishing.
The baseline and behavioral inputs feed the personalization that calibrates and adapts the plan over time.
Sensitive wellbeing questions require a distress-aware response and a supportive off-ramp, not pure agitation.
Screen-by-screen specification
Grouped into five phases. Each screen lists what it shows or asks, why it earns its place, and where relevant, the signal the response feeds into the member's plan.
Phase 1 · Authority & Entry
Earn credibility before asking for anything. Every claim on these screens must be substantiated.
Splash — “Train your performance. Lower your stress.”
Shows / asks: A calm neural/biometric motif and a single prominent “Get started” call to action.
Why: Hooks attention and initiates a tiny first commitment (one tap) to start the momentum.
Credibility interstitial — science-backed
Shows / asks: App-store rating, “grounded in peer-reviewed behavioral science,” and named methods. Use only real, verifiable figures.
Why: Establishes legitimate authority and lowers skepticism before any data is requested. Replaces invented stats with substantiated proof.
Phase 2 · Goals & Context
Macro segmentation that sets which of the five dimensions the plan will prioritize.
Core objectives — “What do you want to improve?”
Shows / asks: Multi-select across Sleep, Mood, Stress, Focus, Energy and Productivity.
Why: Primary segmentation. Tells the app which dimensions and content templates to lead with.
→ Feeds: Priority dimensions → plan emphasis and first-session content.
Life context — age range (identity optional)
Shows / asks: Age bands and an optional, inclusive identity question that can be skipped.
Why: Lets the plan weight life-stage stressors (early-career load vs. mid-life vitality) without forcing sensitive disclosure.
→ Feeds: Life-stage weighting for problem-set prioritization.
Validation — “You’re in the right place”
Shows / asks: An honest aggregate outcome (substantiated, e.g. “members report measurable change in their tracked dimensions”).
Why: Gives a small reward to combat early drop-off using real, defensible proof rather than fabricated numbers.
Phase 3 · Baseline Self-Assessment
The quantitative core. This is both the activation moment and the measurement baseline the plan is built on.
Dimension baseline — rate Sleep, Mood, Stress, Focus, Energy
Shows / asks: Five quick 1–10 sliders capturing the member’s current state on each dimension.
Why: The single most important screen: it personalizes everything downstream and sets the baseline future progress is measured against. Visible personalization raises perceived value.
→ Feeds: Quantitative baseline across the five dimensions → personalized plan + progress tracking.
Current state — “What best describes how you’ve felt lately?”
Shows / asks: Supportive, non-clinical options describing recent experience (e.g. “stretched thin,” “running on empty”).
Why: Qualitative context plus gentle self-reflection, which increases the perceived value of a structured solution.
→ Feeds: Qualitative context to tune tone and first recommendations.
Habits & blockers — “What’s getting in the way?”
Shows / asks: Checkboxes for common levers: inconsistent sleep, late screen time, skipped meals, low movement.
Why: Identifies the concrete behaviors the plan can target first for early wins.
→ Feeds: Behavioral inputs that map to specific interventions.
Frequency check — focus & overwhelm
Shows / asks: How often focus slips or things feel overwhelming, on a simple frequency scale. Non-diagnostic language, no self-labeling.
Why: Captures severity for prioritization while deliberately avoiding clinical self-diagnosis framing.
→ Feeds: Severity weighting for sequencing the plan.
Care checkpoint (adaptive)
Shows / asks: If responses suggest high distress, a brief, non-salesy screen offering support resources and a gentler path. Otherwise, a short reassurance and continue.
Why: Duty of care. Because the app collects sensitive wellbeing signals, the flow must respond to distress with support before continuing to sell. This protects members and the brand.
→ Feeds: Distress-aware branching with a supportive off-ramp.
Phase 4 · Motivation & Commitment
Capture the emotional why and remove the most common objections honestly.
Core drivers — “What’s motivating you?”
Shows / asks: Intrinsic motivators (perform at work, be present for family, feel in control again).
Why: Uncovers the emotional reason behind the download to personalize later messaging.
→ Feeds: Motivation theme → message framing.
Past approaches — “What have you tried before?”
Shows / asks: Books, courses, coaches, other apps. Framed respectfully, not as discreditation.
Why: Understands prior solutions and why they did not stick, positioning a measured, adaptive plan as the difference. Avoids attacking alternatives.
→ Feeds: Prior-solution context for positioning.
The structured promise
Shows / asks: A clear, time-boxed framing (e.g. “first measured changes within a few weeks”) with the value checklist. Any timeframe must be qualified and honest.
Why: Makes the goal feel finite and structured, which increases follow-through, without overpromising.
Time capacity — “How much time per day?”
Shows / asks: Small ranges (5–15, 16–30, 31+ minutes).
Why: Lowers the perceived barrier by proving the routine fits the member’s existing day.
→ Feeds: Daily time budget → plan sizing.
Reframe — small inputs compound
Shows / asks: An honest framing that short, consistent actions outperform occasional big efforts.
Why: Neutralizes the “I don’t have time” objection with a true, evidence-aligned message.
Feature interest — “Which tools appeal to you?”
Shows / asks: A menu of features (guided sessions, journaling, check-ins, insights).
Why: Surfaces the relevant feature set just before pricing so value feels tailored.
→ Feeds: Feature preferences → onboarding home and paywall emphasis.
Phase 5 · Plan Generation & Conversion
Deliver visible, personalized value before asking for payment.
Building your plan (real processing)
Shows / asks: A short, honest calibration step that is genuinely computing the baseline and plan, with real member testimonials cycling.
Why: Signals that a bespoke plan is being assembled. The wait is real work, not a fake delay, which keeps it truthful.
Personalize — “What should we call you?”
Shows / asks: A single name field.
Why: Endowment effect: the results become the member’s own, not abstract data.
→ Feeds: Name for a personalized experience.
Your baseline + first win
Shows / asks: The member’s personalized five-dimension snapshot plus one quick, science-backed action they can do today.
Why: The aha moment. Delivering a real, useful result before the paywall is the single biggest driver of activation and trust.
→ Feeds: Baseline visualization → the value payoff and first habit.
Micro-commitment — “Can you commit 10 minutes a day?”
Shows / asks: A simple yes confirmation.
Why: A small, explicit commitment makes the next step feel consistent with the member’s own choice.
Trial & plan — anchored annual, monthly fallback
Shows / asks: Annual centered and badged “best value,” monthly as the alternative, with clear, honest trial and renewal terms.
Why: Converts at peak perceived value with transparent pricing. Feeds the plan-mix lever in the ROAS model.
Adapted for a science-backed, regulated brand
The reference flow invents precise numbers (member counts, success rates). For a science-backed app, every figure on screen must be real and substantiable, or it is removed. False stats are both a trust risk and a regulatory one.
Questions about focus and overwhelm avoid clinical self-labeling. We measure frequency and severity to personalize, never to imply a diagnosis.
The reference flow agitates pain to raise urgency. We keep honest self-reflection but add an adaptive care checkpoint: if answers suggest distress, the flow offers support and a gentler path before anything is sold.
Rather than discrediting books, courses and coaches, we position a measured, adaptive plan as the difference, without attacking the alternatives the member already chose.
The processing step does genuine calibration and the member sees a real baseline and a usable first action before the paywall. The value is delivered, not simulated.
Sensitive wellbeing inputs are collected with clear purpose and data minimization, and only de-identified, aggregate insight ever leaves the product for marketing use.
This flow drives two levers in the economic model directly: onboarding completion and paid conversion. Trust and visible personalization protect completion, the first-win payoff lifts conversion, and the anchored paywall sets the plan mix that determines blended LTV. Test each screen, then feed the measured rates into the calculator.
Open the ROAS calculator →Because onboarding collects sensitive wellbeing data, treat it as such: clear consent and purpose, data minimization, non-diagnostic framing, and a real support pathway for members in distress. Keep every on-screen claim substantiated and on-label, and ensure only de-identified, aggregate insight is ever used downstream for marketing. The credibility that converts is the same credibility regulators scrutinize.